Learn Digital Marketing That Drives Real Business Results
Learn how brands attract people through search, social media, content, paid advertising, email and analytics then turn that attention into measurable leads and customers.
What You Will Learn?
Build a practical digital marketing skillset across organic growth, paid campaigns, content, social media, automation and marketing analytics.
What Does a Digital Marketer Work On?
A digital marketer plans, executes and measures online campaigns across search, social, content, paid advertising and customer communication channels.
India's digital story isn't just growing; it's accelerating. With an estimated market size of ₹45,000+ Cr in 2026.
- Research audiences, keywords and customer intent
- Plan SEO, content and social media activities
- Create and optimise Google and Meta campaigns
- Build email and WhatsApp communication workflows
- Track traffic, leads, conversions and campaign performance
Why This Role Is Exploding in 2026?
From Keywords to Search Intent
SEO now requires understanding what people are looking for, creating useful content and improving the technical experience behind it.
From Ads to Performance
Paid campaigns are increasingly managed around measurable outcomes such as clicks, leads, conversions, cost per acquisition and return on ad spend.
From Manual Work to AI-Assisted Marketing
AI can speed up research, ideation, content production and analysis, while marketers still need strategy, judgement and performance understanding.
Who Is This For?
Skills Covered in This Course
Marketing Strategy
Define audiences, objectives, positioning, funnels, channels and campaign goals.
SEO & Search Intent
Research keywords, understand search intent and improve pages for organic visibility.
Content Marketing
Create content plans, blog structures, social content and conversion-focused messaging.
Social Media Marketing
Plan content calendars, platform strategies, engagement activities and organic growth.
Paid Ads
Build Google Ads and Meta Ads campaigns with targeting, budgets, creatives and optimisation.
Email & WhatsApp Marketing
Create audience segments, campaigns, follow-ups and automated communication journeys.
Analytics & Tracking
Use GA4, Search Console and campaign metrics to understand traffic, engagement and conversions.
Campaign Optimisation
Read performance data and improve creatives, audiences, keywords, budgets and conversion paths.
AI-Assisted Marketing
Use AI for research, ideation, content workflows, analysis and faster marketing execution.
Mentorship Learning Model
Live Mentorship
Direct interaction with Mehul Prajapati during weekend live sessions on Zoom.
Hands-on Campaigns
Work on SEO, content, social and paid campaign exercises using practical business scenarios.
Data-led Decisions
Use campaign metrics and analytics to understand what is working and what needs improvement.
AI-assisted Workflows
Use AI to speed up research, content ideation, campaign preparation and reporting tasks.
Career Coaching
Optimize your LinkedIn, resume, and portfolio for the 2026 AI job market.
Portfolio Projects
Create practical marketing deliverables that can demonstrate your skills to employers or clients.
Tools & Technologies You Will Master
Job Roles After Completing
Salary Potential in Digital Marketing Careers (India)
Detailed Course Curriculum
A structured, fully visible syllabus — no hidden content.
Digital Marketing Foundation
- Digital marketing ecosystem
- Customer journey and marketing funnel
- Audience research and buyer personas
- Marketing objectives and KPIs
- Channel selection
- Competitor research
- Campaign planning framework
- Basic conversion concepts
- Marketing offer and messaging
- Building a simple digital marketing plan
SEO Fundamentals
- How search engines discover and rank pages
- Organic search fundamentals
- Keyword research process
- Search volume and competition
- Search intent
- Short-tail and long-tail keywords
- Keyword clustering
- Competitor keyword research
- Google Keyword Planner
- Building an SEO keyword map
SEO
- Title tags and meta descriptions
- Heading structure
- URL optimisation
- Internal linking
- Image optimisation
- Content optimisation
- Technical SEO fundamentals
- Mobile and page experience basics
- Google Search Console
- Local SEO and Google Business Profile fundamentals
Content Marketing
- Content strategy
- Content pillars and topic clusters
- Blog planning
- SEO-friendly article structure
- Content briefs
- Calls to action
- Landing-page content
- Repurposing content for social media
- AI-assisted content workflows
- Content calendar creation
Social Media Marketing
- Social media strategy
- Instagram content strategy
- Facebook and LinkedIn fundamentals
- Content formats and hooks
- Content calendars
- Keyword discovery
- Community engagement
- Organic growth practices
- Social media reporting
Meta & Google Ads
- Meta Ads Manager fundamentals
- Campaign objectives
- Negative keywords
- Ad groups and search intent
- Audience targeting
- Custom and lookalike audiences
- Campaign, ad set and ad structure
- Creative formats
- Ad copy and hooks
- Budget and bidding basics
- Lead generation campaigns
- Performance analysis and optimisation
Marketing Automation
- Email marketing fundamentals
- Audience segmentation
- Lead nurturing
- Email subject lines and copy
- Campaign scheduling
- Automation and drip journeys
- WhatsApp marketing fundamentals
- Broadcast and follow-up workflows
- Opt-in and communication practices
- Email and WhatsApp performance metrics
Campaign Optimization
- Marketing funnel analysis
- Landing-page fundamentals
- Conversion rate optimisation
- Ad creative testing
- Audience testing
- Keyword and search-term analysis
- Budget allocation basics
- Campaign comparison
- Identifying performance bottlenecks
- Creating an optimisation action plan
AI For Digital Marketing
- AI for marketing research
- Audience and competitor research workflows
- Content ideation and outlines
- Ad copy variations
- Social media content assistance
- SEO content workflows
- Campaign analysis with AI
- Prompting for marketing tasks
- AI-assisted reporting
- Responsible use of AI-generated marketing content
Capstone Campaign
- Choose a business or campaign scenario
- Audience and competitor research
- Keyword and content plan
- Social media calendar
- Google Ads campaign structure
- Meta Ads campaign structure
- Email or WhatsApp follow-up workflow
- Analytics and KPI plan
- Campaign report and optimisation recommendations
- Portfolio presentation and digital marketing interview preparation
Course Logistics
Build Your AI Career
Learn SEO, social media, Google Ads, Meta Ads, content, automation and analytics through practical digital marketing projects.