About The Course
Become a data-driven marketer by mastering the intersection of Digital Marketing strategy and Artificial Intelligence tools. This program trains you to leverage AI for hyper-personalization, predictive analytics, and content generation. You will gain expertise in automating SEO, paid advertising, and customer engagement using AI platforms. Complete real-world projects to build a robust portfolio, ensuring you can drive measurable ROI, efficiency, and a competitive edge in any digital campaign.
What You'll Learn
Gain in-demand Data Science and Machine Learning skills through real-world projects and hands-on training.
Build a powerful digital marketing strategy that gets real results.
Master ChatGPT and learn prompt engineering to create engaging AI content.
Identify your target audience and drive focused traffic to your website.
Create a professional website within 24 hours.
Build and automate your email list to grow your audience effectively.
Analyze and understand your website data to make smart marketing decisions.
Design and manage high-converting Google, Facebook, and Instagram ads.
Create and implement a strong content strategy for your brand.
Build and maintain an active online community.
Use organic Facebook marketing to grow your brand without paid promotions.
Earn online income through affiliate marketing.
Implement Google Tag Manager to manage website tags efficiently.
Our Training Process
A proven path to data science mastery
Enroll
Join the batch
Learn
Theory + Labs
Practice
Hands-on tasks
Project
Caseworks
Career
Placement support
Key Highlights
What makes our program unique
100% Practical
Project-first learning with real datasets.
Mentor Support
Industry mentors for doubt clearing.
Job Assistance
Resume review, mock interviews & placements.
Certification
Industry-recognized certificate on completion.
Course Content
Comprehensive curriculum designed by industry experts
Module 1 — INTRODUCTION TO SEO
- How a Search Engine works.
- Factors affecting rankings of a website.
- Four dimensions of SEO.
Module 2 — KEYWORD RESEARCH AND COMPETITIVE ANALYSIS
- Create and expand initial seed list.
- Difference between short tail and long tail keywords.
- SEO Keyword Strategy.
- KW difficulty to help in KW prioritization.
- SERP opposition analysis.
- Which keywords to target?
- Query types.
- Tools for KW Research.
Module 3 — ON PAGE OPTIMIZATIONS
- What is On Page optimization?
- How to select domain name?
- Page Naming and Folder Naming.
- Image Naming, Image Title and Alt Tags Creation.
- What are Meta Tags?
- Redirection Tags, Heading Tags (H1 to H6).
- What is content writing?
- Internal Linking.
- HTML, XML Sitemap creation.
Module 4 —OFF PAGE OPTIMIZATIONS
- Outbound and inbound Links.
- Why backlinks are important?
- How to get backlinks?
- Difference between follow and no follow backlinks.
- What is Google Page Rank?
- How to increase Page Rank?
- Search Engine Submission.
- What is Off Page content writing?
- Directory Submissions.
- Article writing and submissions.
- Press release writing and submissions.
- Types of link building.
- Google’s Disavow Tool.
Module 5 — SITE DESIGN & ARCHITECTURE, TECHNICAL SEO
- Website Taxonomy.
- Internal Linking Structure, Site and Search Architecture.
- Bread Crumbs.
- Blog Architecture.
- Links in body vs navigation links.
- Robots.txt.
Module 6 — LOCAL SEO
- Introduction to Local Search.
- Local Search Ranking Factors.
- Optimizing Local Presence.
Module 7 — SEO SITE AUDITS
- Introduction to Site Audits.
- Content and Crawl issues.
- Sitemap.
- Robots.txt and Canonicalization issues
- Information architecture, Internal link and Inbound link issues.
- On Page and Site Speed Issues, SEO Audit.
Module 8 — CRITICAL ALGORITHM UPDATES & SEO TRACKING
- How the Panda update changes SEO?
- Penguin Update.
- Hummingbird Update.
- Mobile Friendly Update.
- Tracking SEO Performance.
Module 9 — Creating and Setting Up Our First Google Ads Account
- How to Make the Most of This Course, Plus a Sneak Peak of What’s to Come!
- Google Ads Formula Calculator.
- What is Google Ads?
- Complimentary AdVenture Media Account Audit (exclusions apply).
Module 10 — Introduction to Google Ads
- Creating Your Firs Gooogle Ads Account.
- Understanding the Google Ads Account Hierarchy.
- Using Your Website Navigational Structure to Structure Your Google Ads Campaigns.
- Understanding Network Settings.
- Location Targeting.
- Configuring Location Targeting in Google Ads.
- Viewing Location Reports in Google Ads.
- Understanding Advanced Location Options.
- Setting and Configuring Languages.
- Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads.
- Finding Your Hourly Reports in the Google Ads Interface.
- Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit.
- Bidding Strategies.
- Manual CPC Bidding.
- Campaign Start and End Dates.
- Introduction to Dynamic Search Ads!.
- Understanding Sitelink Extensions.
- Callout Extensions.
- Call Extensions.
- Structured Snippet Extensions.
- App Extensions.
- Message Extensions.
- Location Extensions.
- Promotion Extensions.
- Price Extensions.
- Understanding Ad Rotation Settings.
- The Basics of Ad Scheduling.
- Understanding the Basics of Device Targeting.
- Understanding Campaign URL Options.
- Quiz :
How Well Do You Know Your AdWords Basics?
Module 11 — Structuring Your Ad Groups Like A Professional
- Ad Group Structure Basics and Organization.
- Ad Group Structure Ideas.
- Creating Our First Ad Group in Google Ads.
Module 12 —How To Write Killer Ads in Google Ads!
- The Anatomy of Google Text Ads.
- Compliance in Google Text Ads.
- Requesting a Manual Review of Your Ads and Expediting the Process.
- Best Practices for Successful Text Ads.
- Real Life Case Ad Copy Case Study: Medical Equipment Company.
- The BJ Fogg Behavioral Model.
- Creating Our First Ad in Google Ads.
- Quiz :
Testing Your Ad Writing Skills.
Module 13 —Setting Up Your AdWords Billing
- Configuring Your Billing Details in Google Ads.
Module 14 —Keywords in Depth – The Heartbeat of Your Account
- Keyword Basics: Keywords vs Queries.
- Keyword Research.
- Keyword Planning.
- Keyword Organization.
- Keyword Match Types.
- Using the Search Term Report to Find Negative Keyword.
- Understanding Negative Keyword Lists.
- Traffic Sculpting: Negative Keywords at the Ad Group Level.
- Adding Negative Keywords at The Ad Group Level.
- Traffic Sculpting Using OPTMYZR.
- Keyword Bidding Basics: Setting Your Initial Max CPC Bids.
- Keyword Research.
- Keyword Planning.
- Keyword Organization.
- Quiz :
Understanding Keywords.
Module 15 —Account Structure – How To Structure Ad Groups Like A pro
- Account Structure: How To Create A New Ad Group Within Your Campaign.
- Importing Your Keyword Lists From Excel Into Your New Ad Group.
- Creating Multiple, Relevant Ads For Your New Ad Groups.
- How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign.
Module 16 —The Incredible Dynamics Of The AdWords Auction
- Introduction To The AdWords Auction.
- Understanding Quality Score: Click Through Rate And Ad Relevancy.
- Understanding Quality Score: Landing Page Quality.
- Understanding Ad Rank and How It Is Calculated.
- When You Could Ignore Low Quality Scores (and when you can’t!).
- Work on Live Projects
Module 17 —Expanding And Refining Your Campaigns
- Navigating The AdWords Dashboard.
How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns. - Editing The Essential Campaign Settings.
- Create New Campaigns That Will Improve Your Results.
- How To Use Your Website To Make The Best Campaigns Possible.
- Set Up Powerful Custom Schedules For Your Campaigns.
- Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules.
Module 18 —Negative Keywords – Your Greatest Ally
- Understanding Negative Keywords In-Depth.
- Using Broad, Phrase and Exact Match With Your Negative Keywords.
- Adding and Removing Negative Keywords and Negative Keyword Lists.
Module 19 —Making Your Ads Unstoppable With Multiple Ad Extensions
- Introduction To Ad Extensions.
- The Benefits Of Using Ad Extensions.
- Different Types Of Ad Extensions and Best Practices.
- Adding Sitelink Extensions.
- Configuring Your Sitelink Extensions For The Best Results.
- Adding Callout Extensions And Phone Extensions.
Module 20 —Remarketing – Your Secret Weapon To Converting Like A Boss
- The 5 Primary Forms Of Remarketing.
- Realizing The Benefits And Importance Of Remarketing.
- How To Create And Add Your Remarketing Tag.
- Creating Your First Remarketing Audience.
- Configuring Your Remarketing Campaign Settings.
Module 21 —Keeping Track Of Profits With Conversion Tracking
- Understanding The Basics Of Conversion Tracking.
- Exploring The Different Conversion Actions Visitors Take On Your Site.
- Setting Up Conversion Tracking For Form Submissions.
- Generating And Installing Your Conversion Tracking Tag.
- Understanding The Basics Of Phone Call Tracking.
- Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data.
Module 22 —Profitable Bidding Strategies
- Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction.
- How To Mathematically Calculate ROI and ROAS.
- Calculating Max CPC Bids From Your Conversion Rate And Conversion Value.
- Calculating Profitable Keyword Bids Based On Revenue Per Click.
Module 23 —Using AdWords Scripts To Enhance Performance and Increase Optimization Speed
- Introduction To AdWords Scripts – What Are Scripts?
- Bidding To Average Position AdWords Script.
- Work on Live Projects.
Module 24 —INTRO TO FACEBOOK MARKETING
- Learn How I Get $0.01 Likes and Clicks that Lead to Sales with this Course!
- Basics of Facebook Ads.
- How to Create a Sales Funnel on Facebook – CREATE YOUR OWN NOW!
Module 25 —FACEBOOK PAGE
- Facebook Profile VS. Facebook Page.
- How to Create and Optimize a Facebook Page.
- Basics of Facebook Ads.
- How Do I Claim My Vanity URL on Facebook.
- Top 5 SEO Tips for your Facebook Page.
- Why Keyword Research is CRUCIAL!
- How to Use Keywords in your Facebook Page Description.
- What Makes your Facebook Page Awesome?
- How to Install Facebook Apps + Best Facebook Page Apps.
Module 26 —FACEBOOK ADS
- Marketing 101 + The Ultimate Ad Hack.
- Facebook Ads Funnel – PDF.
- The Ultimate Guide to Creating Facebook Ads by – PDF.
- Step 1 of Facebook Ads – CAMPAIGN.
- Steps 2 of Facebook Ads – AD SET.
- Step 3 of Facebook Ads – AD.
- The 4 Elements of a Perfect Facebook Ad – PDF.
- Budgets, Bidding & Schedules for Facebook Ads – PDF.
- A/B Split Testing 101.
- 70%-20%-10% + Create Post Engagement Ads.
- Using the “Create A/B Test” at the Campaign Objective Level in Facebook.
- Split Test Images with Carousel Ads.
- List of Cheapest Countries for Facebook Ad Clicks.
- How to Create Facebook Page Like Ads Targeting Cheap Countries.
- How to Create a Viral Video.
Module 27 —FACEBOOK PIXEL
- Facebook Pixel, Standard Events, and Custom Conversions.
- How to Install the Facebook Pixel in 2019.
- Facebook Pixels: What do you want to track?
- Facebook Audiences and Targeting – PDF.
- The BEST Lookalike Audience HACK.
- Standard Events or Custom Conversions?
- Did you install the Facebook Pixel in 2015 or before? HOW TO CONVERT TO THE NEW!
Module 28 —Types of Facebook Ads – IN DEPTH ANALYSIS
- Lead Generation Ads.
- Use the Facebook Pixel for Remarketing/Retargeting Ads.
- Catalog Sales / Dynamic Ads.
- INSTAGRAM ADS on FACEBOOK!
- Advanced Instagram Guides.
- Local Business Ads on Facebook (Brick & Mortar Businesses) – PDF.
- Facebook Messenger – PDF.
- Messenger Chat Bots Ultimate Guide.
- Facebook Offers and Facebook Offer Ads – PDF.
- “Click to Call” or “Call Now” Facebook Ads – PDF.
- How to Use Facebook LIVE – PDF.
Module 29 —FACEBOOK ENGAGEMENT
- Facebook Engagement – PDF.
- Facebook Videos – PDF.
- Mastering the Facebook Algorithm – PDF.
- Social Media Posting Calendar – Planning is Your Key to Success!
Module 30 —FACEBOOK REPORTING & INSIGHTS
- What is Ad Relevance + How to Increase It — PDF.
- Facebook Tracking + Reporting — PDF.
- Learn the Power of Facebook Insights.
- Audience Insights.
Module 31 —Social Media Marketing
- Why is Social Media Marketing Important?
- What Content Should I Share?
- Social Media Management Tools: How to Cut Posting Time in Half.
- Want to learn more about Social Media Marketing?
Module 32 —Business Manager + How to Start a Facebook Ad Agency / Business
- How to Get Marketing Clients.
- The Complete Facebook Business Manager Guide — PDF.
- Pages in Business Manager.
- Ad Accounts in Business Manager.
- WATCH US: Add an employee to my Facebook Business Manager.
- Marketing Ad Agency Proposal and Contracts.
Module 33 —A Complete Introduction to Instagram Marketing
- Instagram Marketing Course Introduction.
- Establishing Your Instagram Account.
- Your Instagram Starter Mission!
- Instagram Marketing Module 1 Quiz.
Module 34 —Setting Up Your Optimized Power Account on Instagram
- Choosing the Perfect Instagram Handle / Username.
- Choosing the Right Instagram Name.
- Perfecting your Instagram Display Picture.
- Optimizing Your Instagram Bio.
- Creating your Instagram Account Call-to-Action (CTA).
- Setting up your Instagram Power Account Quiz.
Module 35 —Creating the Ultimate Instagram Content Game Plan
- Photo Licensing and Image Ownership.
- What to post on Instagram (Theme and Purpose).
- The Best Times to Post on Instagram?.
- How to Post Media on Instagram.
- Increasing your Image and Video Exposure.
- Instagram App, Trick, and Strategy 1: Instant Social Proof.
Module 36 —Creating Business & Making Money from Your Instagram Account
- Instagram Mindsets: Building Trustworthy Long Term Relationships.
- Instagram Process for Converting Followers to Customers.
- CTA 1: Converting Followers to Website Visitors.
- CTA 2: Converting Website Visitors to Email Addresses.
- CTA 3: Converting Emails, and Instagram Followers to Sales.
- Interview with Ben Altman – How to make thousands of dollars from your Emails.
- Creating Business from Your Instagram Followers Quiz.
Module 37 —Instagram Stories and Your Business!
- Bonus module on Instagram Stories and YOUR business.
- Introduction to Instagram Stories.
- Creating Your Own Instagram Story.
- Instagram Story Tips.
- Instagram Live.
Module 38 —Whatsapp Marketing
- Whatsapp marketing for Business
- Whatsapp automation tool setup
- Setting up whatsapp business API
- Whatsapp automation tool Integration with third party apps
- Setup Welcome message
- Setup quick replies
- Run whatsapp marketing campaign
- Analytics & performance tracking
Module 39 —Email Marketing
- Introduction to Email Marketing
- Set up your email marketing account
- Learn to build & grow email list
- Design emails that drives results
- How to stay out of email spam folders?
- Introduction to Email automation with live examples
- Use email automation to generate leads
- List management
- Segmentation
- Email A/B testing
- Google and Yahoo’s new email deliverability rules
Module 40—Introduction to Instagram Ads for Business
- Introduction to Instagram Ads.
- Getting into the Right Mindset to Crush Instagram Ads.
- A Walk Through on How To Run Ads Using the Facebook Ads Manager.
Capstone Projects
📊
Sales Forecasting & Revenue Optimization Dashboard
NLP + Behaviour Prediction
AI generates subject lines & email body content.
Predicts best send-time using engagement insights.
Runs auto A/B tests for higher open rates.
Output: Smart AI-optimized email automation system.
📱
Instagram Reels & Content Strategy Optimizer
Trend Analysis + AI Content Generation
AI suggests reel ideas based on trending topics.
Creates scripts & captions instantly.
Tracks engagement and recommends improvement.
Output: AI-driven Instagram growth accelerator.
🔍
SEO Keyword & Blog Strategy Generator
Search Intent Analysis + AI Writing
AI finds low-competition target keywords.
Creates blog outlines & SEO-friendly titles.
Optimizes content for readability and ranking.
Output: Automated SEO content planning system.
🎯
AI-Powered Customer Persona Builder
Audience Analysis + Behaviour Profiling
AI analyzes audience demographics & interests.
Generates customer personas with pain points & motivations.
Suggests messaging & targeting strategies.
Output: Detailed AI-generated marketing persona toolkit.
🛒
Amazon Product Listing & Optimization Suite
Conversion Optimization + AI Copywriting
AI writes titles, bullets, and descriptions.
Analyzes competitors & suggests keyword improvements.
Creates high-converting product images using AI tools.
Output: Fully optimized, AI-enhanced listing blueprint.
🧭
Competitor Digital Footprint Analyzer
Competitor Benchmarking + Trend Mapping
AI gathers competitor traffic, ads, and social data.
Identifies content gaps & winning strategies.
Generates improvement recommendations.
Output: Competitor analysis & action strategy report.
📊
Google Ads Smart Campaign Planner
Keyword Forecasting + AI Copywriting
AI creates ad copies and extensions.
Suggests best keywords & budgets.
Predicts CTR and conversion probability.
Output: AI-assisted smart Google Ads campaign framework.
📝
AI Blogging & Content Calendar Generator
Content Automation + SEO Strategy
AI generates 30-day content calendar.
Suggests blog ideas, headlines & SEO tags.
Checks grammar and tone for brand consistency.
Output: Complete AI-powered blogging engine.
🎙️
YouTube Growth & Script Automation System
Video Optimization + AI Scriptwriting
Customers browse menu & place orders.
Delivery personnel see tasks & update status.
Realtime order tracking (Preparing → Out for Delivery).
Output: Swiggy/Zomato-like mini delivery ecosystem.
Things You Should Know
Important notes, tips and expectations for MeulTech learners — short, clear and action-oriented.
Course Certification
Certified in Digital Marketing with AI
Certified in Digital Marketing with AI: Your official proof of expertise in next-generation, data-driven marketing and automation.
Why Learners Choose Us
Learn, build, and get hired — with expert-led, hands-on training
Industrial Expert Trainer
Get direct guidance from seasoned data scientists and AI specialists actively working in top tech companies — their real-world experience forms the core of your learning.
01
100% Practical Training
We prioritize hands-on application over lectures. You'll gain tangible skills by coding, building models, and solving problems using live, complex datasets.
02
Industry Oriented Capstone Projects
Create end-to-end capstone projects that simulate real business challenges — a portfolio that proves your expertise to recruiters.
03
Global Certification
Earn a valuable Certified Data Science & AI Professional credential — an official certificate that boosts your profile and validates your expertise worldwide.
04
Dedicated Practice Space with laptop
Benefit from a dedicated, well-equipped practice facility. We provide high-spec laptops and software during lab time, ensuring zero technical friction during study hours.
05
Personalized Instructor Support
Clarify complex concepts immediately with our one-on-one doubt-solving sessions — trainers committed to your personalized understanding.
06
Future-Proof, Dynamic Curriculum
Our syllabus is updated with the latest in Generative AI and MLOps. Learn modern techniques using cutting-edge AI tools and methodologies.
07
ATS Based Resume Building
Receive coaching to craft an ATS-optimized resume and refine your LinkedIn profile — make sure your applications pass screening software and capture recruiter attention.
08
Linkedin Profile Building
Receive coaching to craft an ATS-optimized resume and refine your LinkedIn profile. Maximize your visibility to recruiters and capture their immediate attention.
09
What Can You Become?
Career roles after completing the Digital Marketing course
Digital Marketer.
Performance Marketing Executive
PPC Ads Expert
SEO Specialist
Digital Marketing
Copywriter
Email Marketing Specialist
Marketing Automation Executive
Content Strategist
Turn your Digital Marketing skills into a career — pick a role and build projects for your portfolio.
Frequently Asked Questions
Everything you need to know about the course
What is included in the Digital Marketing course?
This course covers SEO, social media marketing, Google Ads, email marketing, website creation, content strategy, and analytics.
Do I need any prior experience to join?
No, this course is beginner-friendly. All topics are explained step-by-step from the basics.
How long does it take to complete the course?
You can complete the full course within 3 to 6 months depending on your learning pace.
Will I get a certificate after completion?
Yes, you’ll receive a professional certificate after successfully completing all modules.
What Our Students Say
Real feedback from learners who completed MeulTech programs
